Global disruption has changed the face of non-profit fundraising. The traditional model
of seeking large donations by running events for a select few high net worth donors is
no longer the best way to support organizations and causes doing good in the world. 2020 has made it clear that reliance on in-person events can be difficult for
That’s why Natalie Speers and a group of game-changing non-profit advocates
Prinvy capitalizes on the ability to connect people digitally to causes they care about.
Taking the power of fundraising for worthy causes from the few into the hands of the
Founder, Natalie Speers, is a digital media pioneer, with over 13 years in the industry.
She’s the founder and CEO of Social Ally Media, a woman-owned digital marketing
agency that specializes in social media marketing.
The seeds of Prinvy were sown when a client asked her to explore running
sweepstakes for them online. After running sweepstakes for major motion pictures, TV
shows, celebrities, and nightclubs what Natalie found is that if run correctly,
sweepstakes have the power to easily and affordably reach a massive global audience.
In her personal life, Natalie became a certified operator in order to run rescue missions. After rescuing her first survivor, a girl of just 17, Natalie
and her husband were called to create Prinvy Foundation, a non-profit devoted
to raising awareness and money to help support the causes making a real impact in peoples lives.
When Natalie and her husband Mike decided to start a family, and were no longer able
to assist in rescue missions, Prinvy was born. Natalie realized, by
using her expertise from running sweepstakes she could quickly connect non-profits
with huge numbers of potential donors that love to give and also receive awesome and
By allowing people to either donate directly, or enter a sweepstake for various prizes,
Prinvy opened the fundraising process from dependence on a small, exclusive group of
donors to a wide-reaching network of people who wanted to help causes close to their
hearts with smaller donation amounts. As over 57% of people globally currently have
access to a computer the potential for non-profits is priceless.